Apple music fashion campaign

creative, art direction and design

Apple Music did a Fashion campaign where we teamed up with some of the best and most interesting designers in the world who also happen to be big music fans. We highlighted the importance of music in the creation of fashion, seen from the perspective of the some of the biggest designers in fashion. We wanted to know what music inspired their work... The designers we worked with was Marc Jacobs, Alexander Wang, Paul Smith and the creative director of Chloe.

My Role
As lead designer, I worked on the project with my CD and the talented team from the very beginning, defining what relationship Apple Music has with fashion, how to communicate it, what it looks like, what it feels like and so on. I worked on ideas for each of the shoots for the designers, what images went where, retouching notes, assets for playlists and fashion rooms on Apple Music, a 6 page ad in Vogue September Issue 16 and the back cover of Dazed September Issue 16. We did social posts and even guidelines for the designers themselves on how to best represent us and use our materials.

Creative Director: Scott Witt
Designer: Cydney Sinclair
Photo Editor: Candice Lawler



Dazed back cover

6-spread ad in the september issue of vogue

The Collection


the designers


Store-art on Apple Music

Screen Shot 2017-07-28 at 21.39.41.png

Paul Smith

Store-art on Apple Music

Screen Shot 2017-07-28 at 21.41.50.png
Screen Shot 2016-06-06 at 13.23.38.png

Alexander Wang

Store-art on Apple Music

Screen Shot 2017-07-28 at 21.23.07.png

Alexander Wang

Website takeover