Every year, IBM does a poster series on a specific subject. This years subject was "Man with machine" and how we in the future will work with machines and not for them, as some people fear. There was 20 slots to be filled for this series and the quote I was given was "Everything that we formerly electrified we will now cognitize.” by Kevin Kelly, Senior Maverick at Wired (my very favorite magazine).
I wanted to give this quote a human approach, something that looks very physical, something you can touch, but still keep the futuristic sterile look which is why I kept it all white on white on white. The word "electrified" is just that, in neon light tubes, perfectly crafted in Maya 3d and the word conitize is hand written in a bold thick painted stroke.
3D - The amazing Emil Karlsson did the 3D and helped me with the concept and design. www.emilkarlsson.se
Creative Direction - Mike Hahn, Ryan Blank and Sid Tomkins at Ogilvy & Mather NYC
"Everything that we formerly electrified we will now cognitize.”
by Kevin Kelly, Senior Maverick at Wired
IBM is constantly doing beautiful campaigns to increase awareness of their products and services. I worked on one of them when I was at Ogilvy & Mather in NYC.
I did print ads, digital banners, digital boards and more for this campaign. It was a big team, a long process, but the colorful expression came out really nice and it really stood out in the market.
Creative Directors: Mike Hahn and Ryan Blank
Design Director: Sid Tomkins
Weekly Wall Street Journal back covers
One of the ads
San Francisco Airport take-over
IBM asked Ogilvy & Mather NYC to make a video to explain what Watson Discovery Advisor can do for us. Watson is one of my favorite parts of IBM and it was great to be able to deep dive into what Watson is capable of now and what we can expect in the future.
Together with some great copywriters, I worked on this video from start to end. It was a very short deadline, but our editor was great. My role as the art director on this project consisted of setting the look and feel of the video, dig through IBMs archives, research, music direction etc.
Sam Mazur and Joe Perry - Copywriters
Mike Hahn and Ryan Blank - Executive Creative Directors
Eyepatch - Editing and production