Concept and design
When Nike were launching the Lebron 11 basketball shoe, they came to B-reel to get visuals for a social media campaign consisting of digital posters and a film. The concept is to celebrate the highlights of Lebron's career in basketball with different styles and color combinations of the shoe, this was also to show the diversity and possibilities of Nike ID. We went through a whole range of options until this design was refined and the final designs were done by Matt Delbridge.
We were a team of 4 designers, an art director, creative director, motion designers and producer and I was one of the designers that explored and created the idea and look of it.